Wix is a popular website builder known for its drag-and-drop design. Many beginners choose it to start their online stores. But is Wix the right choice for your eCommerce business? Let’s look at the pros and cons of using Wix for your online store so you can decide if it fits your needs.
Pros of Using Wix for Your Online Store
1. Easy to Use
Wix is very beginner-friendly. You don’t need to know how to code or hire a web developer.
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Drag-and-drop interface
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Simple setup process
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Visual design tools
If you’re new to building websites, Wix makes it easy to get started.
2. All-in-One Platform
Wix handles everything in one place:
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Hosting
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Website builder
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Domain registration
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Security (SSL certificate included)
You won’t need to set up hosting or install extra tools—it’s all built-in.
3. Attractive Templates
Wix offers over 800 professional templates, many designed specifically for online stores.
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Mobile-friendly layouts
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Easy-to-edit designs
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Industry-specific themes
You can customize your store to match your brand with just a few clicks.
4. App Market
Wix has an App Market where you can find tools to add features to your store, such as:
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Live chat
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Email marketing
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Inventory tracking
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Product reviews
Most apps are plug-and-play, making them easy to use even for beginners.
5. Built-In eCommerce Tools
Wix’s eCommerce features include:
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Product pages
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Shopping cart
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Secure payments
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Discount codes
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Order management
You can sell both physical and digital products without needing third-party tools.
Cons of Using Wix for Your Online Store
1. Limited Scalability
Wix is great for small stores, but it can be limiting as your business grows.
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Slower performance with large product catalogs
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Fewer advanced eCommerce features compared to Shopify or WooCommerce
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No multi-store or multi-language options for large businesses
If you plan to scale quickly, you may outgrow Wix.
2. Payment Limitations
Wix supports popular payment methods like:
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PayPal
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Stripe
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Wix Payments
However, it lacks support for some region-specific gateways, and transaction fees may apply depending on your plan.
3. Less Flexibility
Wix is a closed platform, which means:
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You can’t access full code
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Customization is limited compared to open-source platforms
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Switching platforms later is difficult
If you want total control over every part of your site, Wix might feel restrictive.
4. SEO Limitations
Wix has improved its SEO tools, but it’s still not as flexible as WordPress or Shopify.
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Basic SEO features included
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Limited control over URL structure
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May require extra apps for advanced SEO work
For businesses relying heavily on search traffic, this can be a drawback.
5. Pricing Can Add Up
Wix offers affordable plans, but some features require higher-tier subscriptions or paid apps.
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eCommerce plans start at $27/month
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Extra features and apps may add to monthly costs
It’s easy to start cheap, but costs can grow as you add tools and features.
Final Thoughts
Wix is a great option for beginners who want to start selling online quickly without technical headaches. It’s easy to use, looks good, and includes all the basics.
However, it may not be the best long-term choice if you plan to scale your store or need advanced features.
Use Wix if:
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You’re starting a small or simple online store
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You want a user-friendly platform with everything in one place
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You don’t have coding skills
Consider other platforms if:
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You need more customization
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You plan to sell hundreds of products
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SEO and growth are key to your success