This page provides statistics on the searches performed using the Berry 411 mobile search tool, and is intended to fill some of the gaps in publicly available data on mobile search behavior.

With about 150,000 searches each month, these hits provide a statistically meaningful sample of overall mobile searches, skewed perhaps by the predominance of Blackberry users in the sample.

This data can be freely redistributed under the Creative Commons Attribution-Sharealike license. I will update this data monthly, and attempt to pick out longer term trends over time.

February 2006 | November 2005

The breakdown by type is pretty consistent compared with November.

Starbucks is a big gainer in yellow page queries, for some reason.

Rim has entirely dropped off of the top 10 stock quries, while Apple is a big gainer.

Top phones are pretty similar to November, except that the 8700 has entered the list.

Here is the breakdown of searches by category. Clearly, local yellow page searches make up the lions share of what people are interested in.

Here are popular queries in various categories, by descending order of popularity. Major retailers dominate the yellow page search results.

Finally, here are the five most popular phones using Berry 411.

Related Data

The ClickZ network has a report called The Utilitarian Life of the Mobile Internet that gives a breakdown of overall mobile internet usage by web site category and age.

The ClickZ data shows general internet search as dominating over yellow pages search which is the opposite of the Berry 411 results, for reasons that I believe are clear.