Jason posts some interesting statistics on GoogleBase effectiveness (or lack thereof):
Since July 27, 2006 Jobster’s customers have posted 12,197 jobs via Jobster’s hiring tools onto Googlebase. Those 12,197 jobs have received a grand total of 124 candidates from Googlebase. (No, that is not a typo. 124 is the actual number). Only 13 of those jobs — 13 out of 12,197 — have ever received more than 1 candidate. And only 2 jobs have received more than 2 candidates. So, yes, there’s plenty of room for improvement.
When GoogleBase came out, I had high hopes that it represented a shift in the way jobs were advertised on the internet, though I never went as far as some did in imagining it to be an eBay killer.
Why hasn’t GoogleBase achieved more traction, even with Google linking directly to it from their search results? I think part of is that Google directs all traffic to a geeky, one-size-fits-all UI that isn’t particularly appealing or optimized for any particular vertical. (The UI certainly isn’t up to the level of polish of other Google applications like GMail.)
They would do better off focusing on the core data platform and partnering with specialists in particular verticals to design a great user experience.