Learning from your users
Jobster just launched a very early version of our Career Center on Facebook. Shipping early and incorporating learnings from early adopters is going to help make us the final version much stronger.
I’m impressed by the intelligence of the suggestions from the Facebook members who have participated with suggestions in the discussion board.
This prescient suggestion is from Neil Cauldwell, a consultant and student in Leeds, UK:
I’d recommend implementing contextual ads for the featured partners on the front page. For example, I’m in the UK, yet I’m seeing ads for the NYPD career opportunities. Why not make these more relevant? You’ll get a much wider adoption of Jobster profiles through Facebook if visitors to the CC see jobs that match them. Just look at what Amazon are doing in regards to matching content to users.
Why not even create an algorithm that pulls up a job advert for each visitor based on their friend connections and networks. Say for example I have 50 friends who work for Royal Dutch Shell Plc. If I’ve just visited some Facebook friends in this network, the CC could track this and pull up the jobs which would keep me in touch with my friends.
This suggestion comes from Gwen, who runs a campus career center.
Hi! I had a quick question. While encouraging students to use Facebook to network for jobs is great, we also want them to use the resources close at hand (On campus interviewing and research opportunies, for example.)
How can we make our campus resources visible to our students?
Also, who are the people in the Career Center group? Mostly recruiters? Students? Other?
It’s great to start developing a dialog with the Facebook community so that we can provide value both to them and our employer customers.
