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What is Evil 2.0?

Evil 1.0 was Microsoft.  Evil 2.0 is Apple and Google. 

I know Evil 1.0 well. I worked for it. I recognize Evil 2.0 easily by its signs.  I know the bad– and the good– that Evil can accomplish.

 Evil 2.0 must be understood.

Evil 1.0 was geeky and asocial. 

Evil 2.0 is cool and charismatic.

Evil 2.0 seduces.  We lust to touch the IPhone, even at the cost of our ability to choose software, carriers, and media formats.  No Skype or Ogg here, unless Apple and Cingular want them.

Evil 2.0 is lock in at the grandest scale. 

 

 

Evil 2.0 is smarter than you are.

Evil 2.0 misleads through paradox.

It is the evil that says “Don’t be evil”.  It’s the crawler that can’t be crawled, the datamining blackhole.

It’s the privately owned judge of who gets noticed on the internet.

Evil 2.0 is the Google search API that goes straight from beta to oblivion.

Evil 2.0 is all-knowing. No one knows exactly how much Google knows about you– except Google.

Take the thesis of Evil 1.0, synthesize with Evil 2.0, and toss in a good dash of Homeland Security, and we have a grave threat to freedom of software, thought and privacy. And we will greet our new overlords with flowers and iPhones.