Urbanspoon is a new vertical search engine for restaurant info and reviews, which, thanks to an external API, has now been integrated with Berry411 search results. 

I’m a big fan of Urbanspoon, and not just because it was started by my friends and former coworkers Adam Doppelt and Ethan Lowry. Urbanspoon collects the key information and links to all of the reviews for a restaurant in a single page, and allows users to easily vote on and share their favorites.  (It’s currently Seattle only, but additional cities are planned.)

Adam and Ethan really get the importance of mobile access to entertainment info and have already built mobile versions of Urbanspoon pages. The site’s REST api allows Urbanspoon content and links to be integrated with Berry411 yellow page search results.  If you’re in the Seattle area and use Berry411, try searching for your favorite restaurants– thousands of restaurants are in their database already and automatically integrated.

Below are a few screenshots to give you a flavor of how it works; I’m excited about the potential of this sort of integration. 

I’ve designed the backend to also allow other kinds of external info to be mixed in with yellow pages, so if you have any good idea of sources of content please share them with me.