Salesforce has introduced a new Google Adwords module which ties Google Adwords campaigns directly into Salesforce. (The feature was created by a small startup called Kieden that was acquired by Salesforce.) The announcement inspired quite a mixed bag of commentary on Techcrunch.

The tool provides the ability to “create online advertisements and then automatically track which ads and keywords are delivering results to the business” by reporting on “which clicks turn into leads, deals, and revenue.”

The following flash slideshow demonstrates the product in more detail: http://salesforce.breezecentral.com/p96761996/.