Techcrunch introduces the Crunchboard Job Site
Michael Arrington introduces the Crunchboard Job Site, designed to create a more efficient ecosystem for connecting Techcrunch readers who are hiring and looking for work:
A good percentage of emails coming to me every day are from people asking me which companies are hiring, or from companies asking me if I know someone who would be a good fit for a job.
I keep a separate email folder with these emails and introduce people as often as possible. But this isn’t a scalable system, and I wanted to do more to match companies with people. So we built a job board and launched it today at CrunchBoard.com. Now these people can connect directly.
Our goal with CrunchBoard is to build the ultimate web insiders network. A thirty day ad costs $200. I’ll consider CrunchBoard a success if we manage to put the right people together and make the entire ecosystem a little more efficient.
Techcrunch joins the 37signals job board, which charges $250 for a 30 day posting.
These ultra-targeted job boards are signs of a general trend towards more distributed and targeted ways to advertising jobs on the internet.
Companies are realizing that they can get a better ROI and less resume spam by targeting relevant jobs to the right audiences. Publishers are realizing that they can deliver real value to their community by helping to connect the right people with the right jobs, as well as increasing revenues.
In order for this new ecosystem to really take off at a large scale, a goodly amount of technological heavy lifting is required. The following are all things we can expect to see in the next few years:
- Standards for automated posting of jobs, as well as technology that hides the inconsistencies between different destinations. The Atom and RSS based formats specified by Google Base are examples of emerging standards for representing job postings.
- More intelligence to help select the right advertising venues for jobs. A certain portion of jobs advertised in a venue will be both posted by and read by members of the community, but other jobs will come from outside the community and will need to be correctly targeted to that community.
- More relevance and personalization in the display of jobs within the community job board. The selection of jobs a particular user sees in the community job board should be seen as highly relevant based on context and history.
- The integration of community and networking with job search. As Arrington says, Techcrunch is working to build an insiders network, not just a traditional classifieds business.
