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Crunchboard and the blogosphere

The numerous responses to the announcement of the Crunchboard Job Site show that the blogosphere, not surprisingly, recognizes the value of what some are calling Jobsearch 2.0: highly targeted, community focused job boards.

Rafe Needleman at the CNET blog writes on the value for professionals in the Techcrunch community:

the value of this job board is not the number of its posted jobs nor its features (there’s no search or even geographic filteringý yet). Rather, it’s the fact that what you’re likely to find on this site is nothing but cutting-edge tech jobs. You won’t find those boring, stable, reliable-paycheck enterprise IT gigs here.

Nik Cubrilovic sees a great opportunity for startups to advertise their openings:

Crunchboard is a great opportunity for startups (like Omnidrive) to post their job listings, we spend almost $1000 on advertising for each position we fill, so at $200 having your job listed to the Techcrunch audience is a steal.

Finally, Aneil Weber at PostBubble writes:

I really like these niche job boards that are starting to pop up, it really gives employers a new way to find quality talent. I for one would rather hire a TechCrunch or 37signals reader then take my chances with Monster or Craigslist. At least you know the person you’re hiring is up to date on the latest and greatest.

Postbubble adds:

The site needs a few more social features and needs to provide more utility for job seekers and companies alike. It would also be nice if job seekers could either pay to put up their resume up or do it for free. If I was looking for a job I would not have a hard time spending a little money to get in front of that crowd. I might be looking for too much out of a job board, but I think it is time for something to be created that actually makes it easier for employers to find employees and vice versa.

The bigger question is whether jobsearch 2.0, as demonstrated by the Crunchboard, is something that is only of interest to tech startups and tech geeks, or whether with the right enabling technology it is concept that a wide variety of companies, professionals, and community oriented sites could take advantage of.

Techcrunch introduces the Crunchboard Job Site

Michael Arrington introduces the Crunchboard Job Site, designed to create a more efficient ecosystem for connecting Techcrunch readers who are hiring and looking for work:

A good percentage of emails coming to me every day are from people asking me which companies are hiring, or from companies asking me if I know someone who would be a good fit for a job.

I keep a separate email folder with these emails and introduce people as often as possible. But this isn’t a scalable system, and I wanted to do more to match companies with people. So we built a job board and launched it today at CrunchBoard.com. Now these people can connect directly.

Our goal with CrunchBoard is to build the ultimate web insiders network. A thirty day ad costs $200. I’ll consider CrunchBoard a success if we manage to put the right people together and make the entire ecosystem a little more efficient.

Techcrunch joins the 37signals job board, which charges $250 for a 30 day posting.

These ultra-targeted job boards are signs of a general trend towards more distributed and targeted ways to advertising jobs on the internet.

Companies are realizing that they can get a better ROI and less resume spam by targeting relevant jobs to the right audiences. Publishers are realizing that they can deliver real value to their community by helping to connect the right people with the right jobs, as well as increasing revenues.

In order for this new ecosystem to really take off at a large scale, a goodly amount of technological heavy lifting is required. The following are all things we can expect to see in the next few years:

  1. Standards for automated posting of jobs, as well as technology that hides the inconsistencies between different destinations. The Atom and RSS based formats specified by Google Base are examples of emerging standards for representing job postings.
  2. More intelligence to help select the right advertising venues for jobs. A certain portion of jobs advertised in a venue will be both posted by and read by members of the community, but other jobs will come from outside the community and will need to be correctly targeted to that community.
  3. More relevance and personalization in the display of jobs within the community job board. The selection of jobs a particular user sees in the community job board should be seen as highly relevant based on context and history.
  4. The integration of community and networking with job search. As Arrington says, Techcrunch is working to build an insiders network, not just a traditional classifieds business.