The Unofficial Google Weblog reports that Google is granting free advertising for nonprofits.

Nonprofits that are accepted into the Google Grants program are awarded an in-kind AdWords advertising campaign on Google.com for at least three months to increase traffic to their website, and raise awareness of their topic areas.

In order to be accepted for the program, organizations must have be based in the US, and have a 501(c)(3) status, assigned by the Internal Revenue Service.

USA Today reported on a a non-profit director that put up a website to attract donors to raise money to pay doctors to treat people in Africa and Asia. When he launched he was getting two visitors a day, and one donation per week. When he got accepted into Google Grants and received the free advertising, he started getting over 300 visitors per day, and 25 donations from all over the world. Donations were hitting around $5000-$8000 each from people that found the site on the Internet.