CBP Career Consultants reports that 52% of Chinese office workers write Internet blogs.

I think the 52% figure might suffer from sample bias, but it’s still a pretty interesting result. Also interesting is the greater tendency of bloggers to limit access to their blogs to more trusted contacts, for understandable reasons.

Shanghai. February 20. INTERFAX-CHINA - Blogging has increasingly become more popular in China, with 52% of white-collar workers now keeping weblogs (blogs) according to CBP Career Consultants Co., Ltd., a leading career consulting firm in China.

Unlike western bloggers who often focus on news and politics, the Chinese white collar bloggers see complaining alongside office and personal gossip as their priorities, according to the survey…

“Weblogs have become the fourth online channel for Chinese people to communicate with each other, following email, bulletin board systems (BBS) and instant messaging tools such as QQ and MSN Messenger,” Bian Bingbin, President and Chief Career Consultant with CBP Career Consultants, told Interfax Monday. “Blogging is now a lifestyle habit for more and more Chinese white-collar workers, with a majority updating their blogs once every three days on average,” he said…

Although 67% of white-collars bloggers write about their private lives, only 27% make their blogs completely public. 41% of the survey respondents said they chose MSN Spaces to host their weblogs, citing the option to limit access to users on the bloggers MSN contact list as a main reason for choosing Microsoft’s free blogging site.