My top goal at Jobster is to ensure that we have a sustainable culture of innovation that’s relevant to the goals of the business. That another way of saying that Jobster should remain a fun place to work for the sorts of people we need to hire.
Easy to say, hard to do. This post is the first in a “series”:http://thebogles.com/blog/category/jobster/innovation on growing a culture of innovation. I don’t claim to have all the answers, but it’s something I care about a great a deal. Most of all, I’d like to open up a discussion with other people with the same interest and learn for each other.
Reams have been written on the topics of managing innovation and corporate culture. To poke fun at a straw man: some would have you believe that if managers could just come up with the right org chart and mission statement, they could turns the people they have into an innovation machine.
No doubt I’m trivializing a lot of good thinking that has gone on, but I do have a fundamental difference of opinion with the thought that you can “manage� innovation.
Growing a culture of innovation is fundamentally an organic, human process. It’s exhilarating because it requires employees to connect as real people rather than cogs, because it’s about about creativity rather than bureacracy, trust rather than safety, ritual and story telling rather than process and certainty.
The best you can to foster innovation is:
* Hire inherently innovative people.
* Create right relationships of trust and the right communication flows so the innovation is relevant and so that it ships.
* Get the hell out of the way and don’t kill it.
(It also doesn’t hurt to know that you’re in an “innovate or die� business—nothing like the threat of death to help management resist the slide into mediocrity.)
Innovation is hard because it challenges so many of our traditional notions of management. The concept that some people are fundamentally capable of innnovation—and some aren’t—is a radical and perhaps upsetting one. We’d all like to believe that with the right management skills and coaching we could turn lead into gold.
But if only some prospecive employees are innovators, then it becomes critically important to be able to recognize and hire the innovators.
This introduces _Topic 1: It’s hard enough to find people who are merely well qualified, so how do you recognize and attract people with the intangible quality of innovation?_
Once you’ve hired the right people, the challenge is to create room for innovation and to ensure that the innovation sees the light of day in the product. Nothing is more frustrating than to create innovation which never ships, and so many things can block it from happening.
For innovation to become product, it needs to relevant to the business. This means that everyone in the company needs to have a far deeper understanding of the whole business than is traditionally the case. This is partly a function of hiring people who like to have that global understanding, and partly a function of growing a culture that enables employees to obtain that understanding.
_Topic 2: How do you grow a culture that lets innovation become product?_
Shipping innovation requires a high degree of trust and willingness to take risk. Truly innovative work requires a depth of thinking which can be difficult to fully convey to management, and often a degree of risk which makes management uncomfortable. Innovation requires an investment of time and resources—it can’t happen if you don’t schedule for it.
_Topic 3: How do you invest in and reward innovative work?_
Lastly, innovation requires sustained excellence in project management, scheduling, and execution. Teams can’t innovate if they are perpetually on death marches to ship.
_Topic 4: How do you fit innovation into an already chock full schedule?_
Follow up posts on each of these topics will arrive in the following weeks; I’ll also archive the entire collection in a section of the Jobster category page.