Adam Bosworth at the Salesforce.com conference on “Intelligent Reaction”:http://salesforce.breezecentral.com/intelligentreaction/.

Most intelligent people today know that evolution is not the result of intelligent design. There was no grand plan that we’ve been tending towards. It is merely a reaction to the environment. Doing those things that cause you survive better in your environment and evolve accordingly.

Software is evolving in the same way. It’s not about intelligent design. It’s about intelligent reaction.

• Run like mad
• Try things out, watch, learn
• Iterate
• Learn from customers in real time
• Real apps, APIs follow
  

(A biological purist might say that Adam is actually espousing Lamarckian ideas, but I get his point.)