Robert Merrill clearly gets it:

In line with the news about Yahoo crawling for free job postings, if you remember Econ 101, you will see that this movement in the market toward free listings and aggregated search engines (Indeed and SimplyHired) is evidence that the “job posting� itself is not really where the value is.

The posting itself is just words, and though it has been used as evidence of the dot-com industry’s legitimacy, and the saving grace (read: only consistent revenue stream) of newspapers all over the world

But in my opinion, the market is realizing that the value behind the ad is the people it connects–the recruiter and the candidate. If an ad will not adequately connect good candidates and the people willing to hire them, it is useless. To that end, since current job-posting technologies are doing little more than spamming recruiters with millions of resumes, the value is dropping rapidly.”

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