A failure of vision
In today’s world of infinite media choices, how many magazines do you suppose exist in large print editions? Surely some company has thought to fill any gap that might exist in the market?
There less than 6 general interest magazines in large print editions, starting with the excellent New York Times Weekly, followed by the some less than inspiring Readers Digest, and going downhill rapidly from there.
Well, yes, Philbo, but what’s your point here? My interest in the matter is both personal and societal. My grandmother has macular degeneration, which leads to progressive worsening of sharp vision but not total blindness. So do 10 million other Americans. (I’d like to give worldwide figures, but illness statistics tend to take a nationalistic bent and the worldwide figures are hard to come by.) Given genetic predispositions, I’ve been warned to take (most likely ineffectual) precautions myself.
That’s the personal angle. This brings us to the bigger question. Why is a marketplace of so many millions so poorly served? And what can we– the technologically advantaged– due to solve problems like these?
I think solutions are easily at hand, but it will require either unusual foresight on the part of a company or the guerilla philanthropy of geeks who are willing to stretch beyond their usual target audiences.
Maybe– just maybe– there just aren’t enough older folks with failing vision to justify printed editions catering to their interests. Odd but I don’t know enough about magazine publishing to say otherwise. It does say something sad about our society and free market that such total neglect comes to those who don’t constitute a critical mass of people or money.
Even supposing that dead trees are out the question, the large print question has technological solutions within easy graps today. Hundreds of high quality, ad supported periodicals make their content available for free on the web. In principle, cheap printers enable this content to be printed on demand in any desired font size.
But people like my grandmother can’t take advantage of web content– Computers are just too demanding and too unfamiliar for her.
But what is a fax machine if not a cheap and easy to use push channel for printed content? (You can get a plain paper fax machine for well under $100, cheaper than just about any computer.)
I would happily pay subscription fees to a media company that would fax her weekly or monthly periodicals in large print editions. A large print fax edition of a magazine could be distributed extremely cheaply and should be a winning business proposition.
But if companies aren’t smart enough to do this, what then? The obvious thing is to create a web service that does the formatting and pushing for them. *Slurp the openly available content from the web, reformat it in large print, and fax it away using one of the many internet to fax gateways.*
Relatives could quickly set up the subscriptions for their older relatives. It could be done using either desktop software (which would be virtually impossible to block) or a larger scale web service, which would probably require partnershps with the content providers.
Maybe there’s not a huge business to be had here, but the benefit to older people, the vision impaired, and their families would be immense.
If companies won’t take up the opportunity, it’s up for the open source and software philanthropist movements to shoulder the burden.
It’s an interesting challenge to create software whose ultimate audience consists of people who don’t use computers.
It’s one that I intend to pursue in my ever ample spare time, and I’m interested in joining forcing with anyone else who finds the cause worthwhile.

