Adding an editorial voice to Google Search Results
In my post on Is Google Vulnerable in the search platform war, I incorrectly stated the following:
“Suppose you have compiled a list of the 20 best sources of reviews on the web, and you want to leverage Google’s full text index to search these. This isn’t possible to do, because Google allows only a single “site:” specified in a query.”
This, my friend, may have once been true, but it’s not true now. Google allows multiple site: specifiers to separated by an OR, and they have upped the number of terms allowed in a query to 32.
This enables people to layer an editorial voice on top of Google by specifying a set of sites that they think are authoritative on a particular topic. For example, in the sidebar to the right of this page, you can search the web pages of my friends and colleagues to find out what they think on any topic. View source on this page to see the simple Javascript that was used to combine the user query with site specifiers.
See what my colleagues know about marketing
A multi-site query is quite a useful feature and one that I think blog and web page authors will tap into widely once it becomes known. I can imagine tools that will automatically construct the appropriate query given a blogroll or favorites list.